Sales and marketing organizations are the latest to join in the race of software robots. True, RPA was always regarded as the domain of human resources, healthcare, and back-office operations. But RPA tools are fast becoming popular in the front office as well. Your trusted automation anywhere partner can be your best guide to entering the world of automation and making the most of robotic technology in your marketing business.
RPA Use Cases in Marketing
Robotic process automation Dubai tools can come in handy to store customer information in an organized way. When different categories of data is automatically classified, it can save significant amount of time and reduce the risk of manual data entry error.
Sales and marketing teams can make the most of document processing automation to extract data from different sources. RPA in marketing tools are programmed to use OCR technology to read information from different sources. The information is then automatically and accurately entered it into the CRM system without the risk of inaccuracies.
Business Intelligence Reporting
Sales and marketing department has to deal with data influx all the time. So it would help to rely on an automation anywhere partner to set up business defined rules. A robot can easily identify competitors and new entrants in the market. It can be designed to track the competitor’s events and campaigns.